Advertising devices



Aug. 24, 1965 E. DECHAR ADVERTISING DEVICES 2 Sheets-Sheet l Filed May 6. 1963 a abr;

INVENTOR. 000,630 afa/#W l A1 IMI" FIG.2

ATTORNEYS.

3,261,881 ADJERTESING DEVHCES Edouard Dechar, East Norwich, NY., assigner to Dechar Corporation, llroolrlyn, NX., a corporation oi New York Filed May 6, 1963, Ser. No. 278,111 Claims. (Cl. lila-77) This invention relates to advertising devices.

An object of the present invention is to provide an advertising device especially suitable for suspending above a display area to lceep the latter vacant and therefore fully available for merchandise, and which has advertising indicia on its outer surface that is illuminated in a relatively simple and improved manner for providing a visual eiect which is highly effective in attracting and holding the attention of the observer and prospective customer.

Another object is to provide an advertising device having advertising indicia on its sides and bottom which are illuminated continuously and in succession to enhance the visual effect of the device.

A further object is generally to provide an advertising device of relatively simple construction and which is provided with improved means for attracting the attention of the observer and prospective customer.

The above and other objects, features and advantages of the invention will be more clearly understood from the following description of the invention considered in connection with the accompanying drawing of an illustrative embodiment of the invention in which:

FlG. l is a top plan view of an advertising device in accordance with the invention;

FIG. 2 is a side elevational view of the device with a portion cut away for the purpose oi illustration;

FlG. 3 is a vertical sectional view, on a larger scale, taken online 3 3 of FlG. l;

FIG. 4 is a horizontal cross section with a portion cut away for purposes of illustration, taken on line lf-4 of FIG. 3; and

FIG. 5 is a vertical sectional view of the lower part of a device according to a modification.

Referring now to the drawing in detail, the display comprises an enclosure l?. having a transparent cylindrical annular wall 14, preferably made of a suitable plastic sheet material. The bottom of the annular Wall is closed by a transparent bottom Wall 16, also preferably made of a suitable plastic sheet material as wall 14. The top of the annular wall is covered by a cover 18 which may be a dat circular wooden disc and preferably the bottom marginal edge portion of the cover is provided with a circular groove 29 into which the upper end of the annular wall lits. The cover is secured to said annular Wall upper end by circumferentially spaced wood screws 22. The undersuriace of the cover is covered by a sheet Zd of light rellective material.

A series of vertical suspension rods 26 are screwed into the top of the cover and extend upwardly therefrom for securing of the advertising device to the overhead, above the floor, which is then fully available for display of merchandise. The chamber 28 dened by enclosure 12 is illuminated by an electric light 30 which is suspended from the undersurface of the cover by bracket 34, and positioned centrally in the enclosure, is a suitably geared synchronous motor 36. The wires 33a and 38h for the light and motor, respectively, pass through the aperture il (FlG. l) of the cover for connection to a suitable source of current.

The motor is operable to rotate a rotary hollow member 42. The rotary member comprises a centrally positioned rotary shaft i4 which has an axial passage i6 United States Patent O "ice at its upper end into which extends the drive shaft 48 of motor 36. The shaft is held in position by a set screw 5l) whereby member 42 is suspended for rotation below light Sil.

A pair of upper and lower circular wire hoops 52 and S4, respectively, are secured to shaft 44, in vertically spaced relation, by a series of circumferentially spaced, radially extending, U-shaped wires 56 whose cross-members Se are brazed to shaft 44 and whose arms 60 are suitably brazed at their ends to the hoops. An endless translucent sheet member 62 is suitably connected to the hoops to form an annular translucent wall for rotary member di?. and, similarly, the bottom of the rotary member is covered with a translucent sheet member 64 suitably secured to bottom hoop 54 to form the bottom wall of the rotary member. The walls of the rotary member may be made of suitable translucent plastic sheet material. lt is to be noted that the rotary member is open at its top and that wall 62 is positioned adjacent and close to wall 11i and concentric therewith, while Wall 64 is positioned adjacent and close to wall 16.

Walls 1d and 16 of the enclosure are each provided with advertising indicia 66. More particularly, the advertising indicia of wall 14, as best illustrated by FIG. 2, includes an upper band 68 of lettering and a lower band 7d of lettering, the latter comprising upper and lower lines 72 and 7d, respectively, of lettering. Band all of letterinfy is formed by coating the desired inner surface of wall 14 with a layer of translucent material, for example, a translucent paint, ink or lacquer of a suitable color, such as white, and the opposite outer surface of the wall is stenciled with suitable lettering in a contrasting color, such as gold, and which may be an opaque material, as paint, ink or lacquer. The lines 72 and '74 of lettering of the lower band Til are formed by stenciling an opaque paint, ink or lacquer 76, which may be colored black, to the inner surface of wall 14, below band 63, so that the coating outlines the desired lettering which may be seen through due to the transparency of the wall. Of course, while the bands have been described as including advertising indicia in the form of lettering, it will be understood that it is within the scope of the invention to provide other forms of advertising indicia in lieu of lettering or in addition thereto, for example, figures, designs, etc.

Bottom wall 16 of the enclosure is provided with concentric rows of transparent lettering 78 and titl (FIG. 4) in a Similar manner as lettering 72 and 74 is provided on wall 14. Obviously, wall 16 may be provided with transparent indicia other than lettering.

Translucent wall 62 of rotary member 42 has a height which is approximately the same as the height of band l of wall 14 and is in registry with the band. The inner surface of wall 62 is covered with upper and lower bands S2 and 84, respectively, of coatings of suitable translucent material, for example, a suitable paint, ink or lacquer. Upper band 82 is positioned in registry with upper line 72 of lettering and lower band 84 is positioned in registry with lower line 74 of lettering. Each band S2. and S4 is divided into two or more sections, designated Se and SS for the upper band, and 35a and dita for the lower band and, in the case where two sections are provided, it is to be noted that sections S6 and Stia are displaced 180 with respect to each other and, similarly, sections 83 and are displaced 180 with respect to each other. The dilierent sections are formed by differently colored translucent coatings. For example, sections Se and 85a can be colored black, section 8S red and section 83a blue, although it will be understood that various other color and color combinations can be provided The differently colored sections 90 on wall'62 which are diprovided with concentric rows 92 and 94 (FIG. 4) of differently colored translucent sections'in registry with rows of lettering 78 and 80. As herein illustrated, row 92 is provided with four sections 92a, 92h, 92C and 92d, of different colors and row 94 is similarly provided with differently colored sections 94a, V94h, 94C and 94d. Lines 9a,t96b, 96C and 96d define the end boundaries of the colored sections. The remaining outer and inner areas 97a and 97b`, respectively, are also preferably colored with translucent paint, ink'or lacquer. v

, As member 42 rotatestduring the operation of the device, the rows 72, 74, 78 and 80 of lettering are alterlnately illuminated by differently colored light due to the alternate positioning of theV differently colored sections 86, 8661,88, 88a, 92a, 92b, 92C, 92d, 94a, 94b, 94C and 94d behind the respective lettering.` Moreover, each'of Vthe letters of each row vof lettering is illuminated insuccession aseach line 90, 96a,'96b, 96C and 96d moves successively past the letter, to provide a striking visual effect for attracting the attention of the observer.

In accordance withanother featureV of the invention, the bottom edge of annular wall 14 of `enclosure 12 may be provided with a downwardly extending skirtV portion .98 having an inwardly extending -iiangeV 100 for supporting a series of inwardly facing mirrors 102extending The mirrors reflect the visual effect occurring on the bottom of the device to further enhanceits interest to the observer as he looks upwardly toward the device.

In accordance ywith still a further feature of the invention as best illustrated by FIG.V 5, lbottom wall 16 of the enclosure may be lowered to provide a space 104 which may be provided with a plurality of freelyV mov- Cil along the lower marginal edge portion of the enclosure. Y

able light-reliecting members or chips 106. Agitating means 108, secured to shaft 44, extends into the membersV 106 and moves them as member 4Z rotates to lfurther enhance the visual effect provided Vat the bottom of the device. The agitating means can comprise a series of This application is related to my copending application y Serial No. 249,187, led January 3, 1963, now abandoned.

WhileIhave shown and Vdescribed the preferred embodiment of my invention, it will be understood that the invention may be embodied otherwise than as herein specifically illustrated or described, and that certain changes in the form and arrangement `of parts and in the specific manner of practicing the invention may be made without departing from the underlying ideas or principle of this invention within the scope of the appended claims.

I claim:

1. An advertising device comprising, an enclosure having a top wall, a side wall and a bottom wall, said side Y i member positioned within saidenclosure Yand having a side wall positioned adjacentsaid side wall of said enclosure, .said side wall of said member having differently colored parts, lightl means positioned within said enclosure, means for moving said member so that said differently colored parts are successivelyv movedy past said indicia of'said side wall of said enclosure for successive color illumination of the latter, a plurality of movable color reiieeting members positioned on said bottom wall of said enclosure in lcovering relation therewith, movable agitating means positioned for agitating said reflecting members concurrently with the Vmovement of said movable member, and reflecting means positioned at the bottom of said enclosure and extending along the periphery thereof.

3. An advertising device comprising, an enclosure having a top wall, a side wall and a bottom wall, said side wallr being provided with transparent indicia, a movable member positioned within said enclosure and-having a Vside wallrpositioned adjacent saidV side wall of said enclosure, saidsidewall of said member having dilerently colored parts, light means positioned within4 said enclosure, Ymeans forrmoving said member` so that said diiferently colored parts are successively moved past said indicia of said side wall of said enclosure for successive color illumination of the latter, a plurality of movable color retiecting members positioned on said bottom Wall of said enclosure incovering relation therewith, movable agitating means positioned for agitating said reflecting members concurrently with the movement of said movable member, reflecting means positioned at the .bottom of said enclosure and extending along the periphery thereof, and means connected to said enclosure for suspending the latter.

4. AnY advertising device comprising, an enclosure having a top wall, a cylindrical annular wall and a bottom wall, said annular wall and said bottom wall each being provided with "transparent indicia, a rotary hollow member positioned within said enclosure below said top wall wall being provided with transparent indicia, a movable member positioned within said enclosure and having a side Wall positioned-adjacent said sidewall of said enclosure, said side Wall of said member having differently colored parts, light means positioned within' said enclosure, means for moving said member so that said differently colored parts are successively moved past said indicia of said side wall of said enclosure for successive color illumination of the latter, -a plurality of movable color reflecting members positioned on said bottom wall j of said enclosure in covering relation therewith, and movable agitating means positioned for agitating said reflecting members concurrently with the movement of said movable member.

thereof and having an open top, a cylindrical annular wall of translucent sheet material positioned adjacent said annular wall of said enclosure and concentric therewith, and a bottom wall of translucent sheet material positioned adjacent and above said bottom wall of said enclosure, said annular wall and bottom Wall of said rotary member each having differently colored parts, light means suspended from said top wall of said enclosure above said open top of said rotary member, motor means suspended fromisaid top wall of said enclosure and operatively connected to said rotary member for `moving `said ldilferently'colored parts ofv each of' said annular wall and bottomrwall of said member, in succession, past corresponding parts of said `transparent indicia of each of said annular wall and bottom wall of said enclosure for successivevcolor illumination of each of said indicia, a plurality of movable reflecting members positioned on said bottom wall of said enclosure in coveringr relation therewith and below said bottom Wall of said rotary member, agitating means connected to said rotary member for movement therewithV and positioned for v agitating said reflecting members duringsaid movement,

t wal1,'said annular wall and said bottom wall each being provided with transparent indicia, a rotary hollow mem- Yber positioned within said enclosure below said top wall Z. An advertising device comprising, an enclosure having a top wall, a side wall and a bottom wall, said side wall being provided with transparent indicia, a movable thereof and having an open top, a cylindrical annular wall of Vtranslucent sheet material positioned adjacent .said annular wall of said enclosure and concentric therewith, and a bottom Wall of translucent sheet material positioned adjacent and above said bottom wall of said enclosure, said annular wally 'and bottom wall of said rotary member each having differently colored parts, light means suspended from said top wall of said enclosure above said open top of said rotary member, motor means suspended from said top wall of said enclosure and operatively connected to said rotary member for moving said differently colored parts of each of said annular wall and bottom wall of said member, in succession, past corresponding parts of said transparent indicia of each of said annular wall and bottom wall of said enclosure for successive color illumination of each of said indicia, a plurality of movable reecting members positioned on said bottom wall of said enclosure in covering relation therewith and below said bottom wall of said rotary member, agitating means connected to said rotary member for movement therewith and positioned for agitating said reecting members during said movement, reflecting means positioned at the bottom of said enclosure and extending along the periphery thereof, and means connected to said top wall of said enclosure for suspending the latter.

References Cited by the Examiner UNITED STATES PATENTS 569,764 10/96 Nason 40-132 1,719,939 7/29 Leech At0-106.54 1,835,876 12/31 Jenkins 40-28 X 1,904,901 4/ 33 Lawrence 240-10.1 X

FOREIGN PATENTS 37,680 5/06 Switzerland.

EUGENE R. CAPOZIO, Primary Examiner.

LAWRENCE CHARLES, Examiner. 

1. AN ADVERTISING DEVICE COMPRISING, AN ENCLOSURE HAVING A TOP WALL, SIDE WALL AND BOTTOM WALL, SAID SIDE WALL BEING PROVIDED WITH TRANSPARENT INDICIA, A MOVABLE MEMBER POSITIONED WITHIN SAID ENCLOSURE AND HAVING A SIDE WALL POSITIONED ADJACENT SAID SIDE WALL OF SAID ENCLOSURE, SAID SIDE WALL OF SAID MEMBER HAVING DIFFERENTLY COLORED PARTS, LIGHT MEANS POSITIONED WITHIN SAID ENCLOSURE, MEANS FOR MOVING SAID MEMBER SO THAT SAID DIFFERENTLY COLORED PARTS ARE SUCCESSIVELY MOVED PAST SAID INDICIA OF SAID SIDE WALL OF SAID ENCLOSURE FOR SUCCESSIVE COLOR ILLUMINATION OF THE LATTER, A PLURALITY OF MOVABLE COLOR REFLECTING MEMBERS POSITIONED ON SAID BOTTOM WALL OF SAID ENCLOSURE IN COVERING RELATION THEREWITH, AND MOVABLE AGITATING MEANS POSITIONED FOR AGITATING SAID REFLECTING MEMBERS CONCURRENTLY WITH THE MOVEMENT OF SAID MOVABLE MEMBER. 